Jay Thabet 806 Kenneth Place, SE Leesburg, VA 20175 Phone: (703) 395-9764 Email: jthabet@hotmail.com Executive Profile Strategic Integrated Marketing, Brand Development, New Product/Service Innovation, Market Penetration, E-Business Strategies, Global Integration, Channel/Product Management, Cross-Functional Team Building Outstanding senior level marketing executive who is known for consistently delivering results. Demonstrated expertise in driving superb business results with high ROI through dynamic strategic integrated marketing. Innovative cross-functional experience including strategy, planning, brand and product development, research, budgeting, and overall global integration. Delivered strong and sustainable earnings, profit, and productivity gains in both large organizations and challenging start-up, turnaround, and high-growth situations. Expertise in building strong internal partnerships and communications to achieve organizational goals, implement customer-centric strategies, and leverage strong cross-functional teams. Professional Experience International Code Council Washington, D.C. Vice President, Marketing 2005 to 2008 Direct the development of unified strategic marketing methodologies with a focus on building a world-class brand within the marketplace. Introduced the use of customer research to bring a market and customer focus to the organization, develop new products and open new markets, and help the organization grow its domestic and international revenues. Led a comprehensive global re-branding initiative, which increased awareness by 25 percent within one year. * Generated annual average revenue increases of more than 17 percent year over year. * Established a fully integrated and strategic approach for all marketing and corporate initiatives, resulting in 300- to 500-percent ROIs across all product lines. * Drove revenue growth of 54 percent in one year for the largest and most mature product line within the organization by focusing on customer needs and synergistic brand messaging. * Initiated an online media program to drive a revenue stream with a 450-percent ROI and 150-percent profit. * Launched customer satisfaction initiative; improved overall customer satisfaction by 14 percent within one year. Skye, Inc. Leesburg, Virginia Director 2003 to 2005 Combined corporate experience and entrepreneurial spirit to drive customer/market centric revenue growth. Implemented integrated marketing and communications services, new product and service innovation, product enhancement and launch, cross-functional teaming, global integration, alliance building, program management. * Drove revenue increases of 350 percent in target market within one year. * Increased brand awareness by 70 percent. * Fueled organizational growth of 600 percent. KPMG Consulting, Inc. McLean, Virginia Director, Strategic Marketing 1999 to 2002 Recruited to breathe new life and bring fresh perspective to company's largest sector by building brand identity and establishing differentiated core marketing message, in advertising, promotions, and marketing initiatives for this global leader in enterprise-wide system integration, business advisory, and strategic business performance solutions. Designed strategic marketing direction and mission-critical objectives governing business mix, service expansion, customer support, and sales. Conducted market research/analysis to evaluate competitor activity, gauge market share potential, and uncover new opportunities. Directed program implementation for developing relationships with C-level executives, maximizing exposure and achieving deeper penetration of key markets. * Built brand identity and targeting strategies that grew the company's largest segment revenues from $250 million to more than $1 billion. * Drove $100 million in new revenue in six months from a previously untapped market segment. * Developed innovative C-level summit program that provided a forum for executives to discuss relevant topics, including BPR, CRM, ERP, and knowledge management, which generated over $37 million in new contracts. * Recipient of a merit-based bonus in 2000 and merit-based stock option grants in both 2001 and 2002. United States Postal Service Washington, D.C. Global Director, Marketing 1998 to 1999 Directed a $250 million global profit center utilizing strategic planning, integrated marketing, brand development/management, international expansion, and full cross-functional integration. Saved an ailing product that was critical to the company's market position. Established the product's new business vision, mission, core objectives, and drove advertising and promotion. Served as the focal point for planning and marketing initiatives within cross-functional business areas. Grew target market exponentially; reengineered the business model and leveraged competitive advantage of the key value proposition through the creation of a comprehensive e-commerce solution. * Transformed a $2.3 million loss into $500,000 gain within six months by introducing a stronger customer-centric perspective in revamping and enhancing the product line. * Expanded profit margins and slashed costs 40 percent. Converted cost pricing structure from a fixed to variable model, modified contracts, and streamlined processing for greater efficiency. * Recipient of a special incentive merit award in recognition of exceptional performance and achievements. Global Strategic Planning and Development Manager 1997 to 1998 Mapped strategic vision and develop new market opportunities. Implemented comprehensive business plans through exploration/evaluation of both traditional/non-traditional channels. Created and managed the support frameworks that help achieve aggressive revenue and service goals in six market segments. * Led strategic planning for a $2 billion organization; drove revenue increase of over $131 million in one year. * Defined requirements and managed over $15 million in vendor workflow with such high-profile companies as PricewaterhouseCoopers and IBM. * Generated a revenue increase of $47 million and created new global alliances by directing the development of a series of comprehensive CEO "summits" and multi-national symposiums. Global Marketing Manager 1993 to 1997 Directed new product development, strategic planning, integrated marketing, brand development & management, international expansion, and full cross-functional integration for global delivery services. Drove a new $50 million annual revenue stream by developing "Global Priority Mail," which created a new market niche and was profitable from day one. Established a 37-country distribution network and global product fulfillment channels. Designed the business model that was adopted globally as the standard for all products of this type. * Generated revenue increases of 400 percent in two years and maintained a 75 percent market share. * Grew business that met customer needs and delivered promised results from zero to more than $50 million-laid a foundation to achieve 300 percent growth in the first four years. * Designed a new product training program that was responsible for training more than 800,000 people in 40,000 U.S. facilities and 37 different countries within a two-week period. * Recipient of two "EFFIE Awards"-industry awards for advertising excellence (TV ad campaigns for Global Priority Mail-1996 and 1997), based on revenue growth, increased market share, and awareness. Corporate Executive Development Program 1991 to 1993 Advanced rapidly along the executive development track through intense, cross-functional positions in operations, marketing, finance, HR, corporate relations, and retail, gaining an in-depth understanding of and broad experience in directing operations of a $70 billion organization. Assignments included: special programs manager-processing and distribution operations division, officer in charge-retail and customer services division, assistant international program manager-office of Olympic marketing, and international product manager-international business division. Significant accomplishments included: * Key player in the implementation of a $7 million hospitality program behind 1992 Olympic sponsorship activities, encompassing more than 30 countries and 4,000 people. * Managed on-site Olympic networks in Barcelona, Spain-more than 15 foreign and domestic contractors. * Boosted revenues by $1 million and publicity valued at more than $1.2 million. Slashed costs 15 percent. * Successfully launched a new global delivery service from inception through to the national rollout; first year revenues exceeded $5 million. * Recipient of the USPS special achievement award for leading the Celebrate the Dream program in 1992. Employment Prior to 1991 Served as an assistant international product manager for Sheaffer Pen, Textron in Melbourne, Australia. Developed and implemented new products and promotional materials. Assisted in negotiating licensing agreements for seven new products. Successfully negotiated with more than 20 Australian companies to obtain their products for use in promotional programs. Also served as a branch manager for The National Bank of Commerce in Charleston, WV, directing all branch operations. Operated a $5 million budget with profit and loss responsibilities. * Directed several highly specialized promotional programs that increased revenue by 5 percent. * Conducted three direct mail campaigns, with an average 87 percent response rate. * Developed and implemented sales promotions that increased branch deposits by 100 percent. Education/Professional Development * Process Management Training WFB Academy-1997. * MBA Program, University of Wisconsin-Influence without Power (1996), Program Management (1997). * Corporate Venturing, Wharton School of Business-1994. * Positive Power and Influence Program, LMA Inc.-1992. * Management Development Center (1991) and Leadership Development Program (1992)-PDI Inc. * MBA Marketing, International Marketing, and Environmental Studies. College of William and Mary, Mason School of Business, Williamsburg, VA-1991. Member of the MBA Association and the International Management Group. * BA Economics, Denison University, Granville, OH-1986. Memberships/Affiliations Member of the Association of National Advertisers, the American Marketing Association, the Direct Marketing Association, PostCom, the Association of the U.S. Army, The Navy League, the Association of Government Accountants, and principal for the Council for Excellence in Government.